A partnership for the Digital Banking of the future

Many banks distribute their products along classic financial categories: Payments, savings, investment, pension, and financing. This logic not only shapes the product range, but also the way it is presented in digital channels. However, this structure hardly plays a role for clients, as they seek solutions to specific concerns or problems, and financial products are not organized according to banking terminology. Their clients ask for simple, intuitive, and seamlessly integrated digital services that add value to them. Banking needs to move away from financial category logic and become more customer-oriented – digital, convenient, and relevant.

A modular approach enables banks to adapt digital offerings more flexibly to the needs of their clients. Finnova and G+D Netcetera rely on a modular mobile and web banking architecture. The concept: a powerful basic product covers the central requirements of day-to-day banking. Optional add-on modules offer additional functions. These modules can be flexibly combined – also with third-party solutions. The result is a banking experience that is not only scalable, but also customizable. Banks can thus respond to different client needs and continuously develop their digital offerings.

Finnova and G+D Netcetera have decided on a developer partnership and thus for the co-creation approach, which is also one of the working methods of design thinking.

Co-creation literally means «creating together» and describes a collaborative process in which various stakeholders develop innovative products, services, or solutions together. The approach is based on the conviction that better, more creative, and user-centered solutions are created by integrating different perspectives and is therefore in line with the idea of customer centricity, in which clients are the focus of all activities. Finnova and G+D Netcetera also work closely with banks in product development and involve their customers to better understand their needs and wishes and tailor their products. This demonstrably leads to greater customer satisfaction and customer loyalty.