How do we secure the future of e-commerce?

A conversation about the е-commerce highway

Security and user experience are not competing priorities but complementary elements of a successful digital strategy that harmonizes these two. As we enter 2025, the digital payments landscape continues to evolve, but the main pillars remain fixed: security and user experience.

To understand how merchants can protect their businesses while delivering seamless customer experiences, we discuss with Ivan Vukelikj, a G+D Netcetera payment security expert, about the award-winning solutions in 3-D Secure authentication and tokenization.

The rising threats to E-Commerce security in 2025

What are the most pressing challenges e-commerce players face in securing online transactions while maintaining customer satisfaction?

Once broken through a security breach, is extremely difficult to restore customer trust, with over three-quarters of consumers abandoning brands following data breaches.

Considering this, balancing robust security with a seamless customer experience is one of the most crucial challenges in today’s digital payment systems. As they become increasingly interconnected, their vulnerability to sophisticated cyberattacks grows. 

How fraudsters use AI to exploit vulnerabilities

Fraudsters are relentless, leveraging advanced tactics, while consumers demand fast and frictionless checkouts.

AI is set to dominate the future, becoming a double-edged sword. It empowers fraudsters with tools for highly sophisticated threats, including AI-driven attacks, deepfake technology, and phishing schemes.

That is why we need to approach this even more seriously.

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Why security must be a priority for e-commerce players

Safeguarding sensitive data, preventing breaches, and maintaining consumer trust is essential, particularly as digital payment adoption accelerates. Additionally, the proliferation of diverse payment methods and devices expands the attack surface, making the need for consistent, platform-wide security more critical than ever.

Finally, one of the iron shields in the battle against fraud is adopting security protocols to address the new dimensions. Companies are constantly challenged to navigate complex regulations and implement data protection measures without compromising service delivery, and it is not easy to do so alone.

Curious about the latest in digital payments?

Explore more on how to make the best use to reduce money losses and revenue leakage. Maximizing authorization and acceptance rates to boost revenue is a way to go forward.

Read the full interview to discover how to stay ahead in the rapidly evolving world of digital payments.

 

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