Baselland Transport AG (BLT) is a leading transportation company in the Northwestern Switzerland fare network, transporting 50 million passengers a year. BLT is known for its innovative approaches and services, which it has been offering successfully for decades. BLT has set itself the goal of making public transport easier and more convenient for its passengers.
In a long-standing partnership with G+D Netcetera, BLT has developed two user-friendly and future-oriented apps for digital access to public transport in the region.
G+D Netcetera and BLT developed the solutions in a partnership-based co-creation approach that made optimum use of the expertise of both companies. Through iterative processes and continuous user feedback, the apps were constantly improved and adapted to the needs of passengers.
The successful collaboration shows how traditional transport companies can master the digital transformation through strategic partnerships with experienced technology providers and offer their customers real added value. The solutions developed offer extensive functionalities that are new to the Swiss market, underlining the efficiency and innovation of this partnership.