BLT: Digitalization in public transport

Shaping the future of mobility with Baselland Transport

Baselland Transport AG (BLT) is a leading transportation company in the Northwestern Switzerland fare network, transporting 50 million passengers a year. BLT is known for its innovative approaches and services, which it has been offering successfully for decades. BLT has set itself the goal of making public transport easier and more convenient for its passengers.

In a long-standing partnership with G+D Netcetera, BLT has developed two user-friendly and future-oriented apps for digital access to public transport in the region.

Tailor-made solutions for modern public transport

Basel-Go-mockup

Travel companion app BLT Go

An intelligent travel companion that offers real-time information, multimodal route planning and a GPT-based chatbot for interactive communication. The app enables seamless door-to-door planning with different modes of transportation, including e-bikes and scooters, which sets it apart from competing offerings.

Ticketing app TNW Tickets

An intuitive and very simple ticketing solution that reduces ticket purchase to two clicks and supports various payment methods.

TNW-Tickets-mockup

Advantages

Increased customer acceptance and usage

Intuitive user guidance and high convenience, automated fault messages and personalized notifications.

Simplicity and accessibility

Barrier-free functions and intuitive user interfaces with a clear design for all user groups.

Multimodal and intermodal travel planning

Seamless integration of different modes of transport for optimal door-to-door connections - for the best routes and efficient travel planning.

Security and data protection

High security standards and data protection measures protect user data.

Partnership-based cooperation

G+D Netcetera and BLT developed the solutions in a partnership-based co-creation approach that made optimum use of the expertise of both companies. Through iterative processes and continuous user feedback, the apps were constantly improved and adapted to the needs of passengers.

“The partnership with G+D Netcetera has enabled us to offer our customers a first-class digital travel experience. G+D Netcetera's ability to anticipate technology trends and develop future-proof solutions has been crucial to the success of our apps. Together, we have created digital tools that are now indispensable for modern mass transit and are setting new standards in the industry.”

Stephan Brode

Head of Smart Mobility and Innovation BLT

The successful collaboration shows how traditional transport companies can master the digital transformation through strategic partnerships with experienced technology providers and offer their customers real added value. The solutions developed offer extensive functionalities that are new to the Swiss market, underlining the efficiency and innovation of this partnership.

Are you facing similar challenges? We would be happy to support your company with tailor-made solutions.

Oliver Aeschlimann

Portfolio Owner Smart Mobility