Identity management is a crucial issue. A digital identity is an electronic representation of a real human being. Creating a digital identity solution is fully about addressing the needs of real people - rather then data. People want to be safe online and have their private data handled with care. Therefore their digital identity should only be shared between parties that interact; and even than, only the minimally required information should be shared.
Today in traditional identity management systems, data is recorded, logged and hopefully well protected in centralized systems. SSI breaks with that approach. Using SSI, your customers’ data ownership is better handled than it has been for the last 20 years: Identity management moves away from personal user data owned and controlled and centrally stored by businesses to personal data owned and controlled and de-centrally stored by the user.