On 6 September 2010, PostFinance launched a free iApp for the Apple iPhone with payment function. PostFinance is the first financial institution in Switzerland with an app allowing the users to transfer small amounts from one postal account to another. Netcetera developed the high security application that also features a search function to find the nearest Postomats (ATM) and up-to-date stock market information. With the launch of this mobile, personal financial assistant, PostFinance positions itself as an innovative financial institution.